Why has Switzerland introduced this new law?
This development was essential in Switzerland, not least because the previous law dated back to 1992, and the way in which data is generated and used has evolved considerably since then.
One aim of the new law is to ensure compatibility with international law, in particular the General Data Protection Regulation (GDPR) adopted by the European Union.
At the same time, the new law aims to strengthen the protection of individual rights by granting Swiss citizens greater control over their data in particular with regard to consent and the right to be forgotten.
How will companies be affected by the adoption of this law?
These changes have a major impact on the way companies approach the management and processing of personal data online.
Increased responsibility now rests on the shoulders of all companies in Switzerland to obtain the explicit consent of individuals regarding the collection and processing of their data.
Companies are required to be transparent about their data collection and storage practices.
This includes reviewing privacy policies, consent processes and data security measures in place.
How does the new law affect the web browsing experience?
This legislation aims to strengthen your confidence in the protection of your online privacy.
As a web browser in Switzerland, you now benefit from enhanced protection of your personal data.
You can give your informed consent, request the deletion of your data if necessary, and be informed in the event of a data breach.
You now also have the right to access the data companies hold on you.
You can ask to see this information and correct it if it is incorrect.
Concrete illustration
To better grasp the impact of recent changes in data protection rules, let’s take the use of cookies on Swiss websites as an example.
Previously, many sites used rather basic cookie consent pop-ups, simply asking users to accept or reject cookies.
However, with the entry into force of the new legislation, these pop-ups had to be adjusted to provide more detailed information.
From now on, when you visit a Swiss website, you can expect to receive in-depth explanations about the different types of cookies used, their purposes, and how they influence your online experience.
You also have the option of specifically choosing which cookies you wish to allow or refuse.
For example, if you prefer not to authorize advertising tracking, you have the option of deactivating them while authorizing those that are necessary for the proper functioning of the site, in accordance with the law in force.
In a nutshell
These new data protection rules in Switzerland reflect the growing awareness of the importance of online privacy, while seeking to support a functional digital environment.
They illustrate a significant effort to balance the privacy interests of individuals with the needs of business and the dynamics of the ever-changing Swiss digital landscape.
