#Design #Website #Content #SocialMedia

Garage Lacilla SA

  • Year: 2022
  • Customer: Garage Lacilla SA
  • Achievements: Logo creation - Graphic charter - Print media - Website creation - Corporate photography - Corporate videos - Content creation - Social media management - Google Ads management

Context

In 2022, Garage Lacilla, founded in 1997 in Matran and specializing in brands such as Nissan, Mazda and Dodge, celebrated its 25th anniversary by modernizing its corporate image.
The aim was to refresh its visual identity to better reflect its future ambitions, while remaining true to its family values and history.

Challenge

The main challenge was the complete rebranding of the company. This process included the creation of a new logo, the development of a new graphic line, the design of a showcase website, and the strategic management of social networks. These elements were essential to symbolize the garage’s evolution and reinforce its commitment to quality and customer service.

Solution

To meet this challenge, we developed a refreshed visual identity, incorporating a modern logo and a consistent graphic line across all communication media. The designed website offers intuitive navigation and includes an appointment booking form, enhancing the user experience. Finally, an adapted social networking strategy was put in place to effectively promote the company’s new image, increase its visibility and engage the online community.
  • Increased online visibility: +55.9% website traffic.
  • Growth in customer interactions: +37% in requests for appointments, calls and test drives.
  • Engagement on social networks: +66.6% engagement, including subscriptions, likes, comments and shares.
  • Google Ads ROI: 15% reduction in cost per acquisition (CPA) and 35% increase in lead conversions.
  • Improved brand image and perceived value: The new visual identity has reinforced the perception of Garage Lacilla's expertise and professionalism. The number of stars on Google Local Business rose from 3.9 to 4.3, with a total of over 110 reviews, increasing customer trust and loyalty.
This rebranding project for Garage Lacilla was a success, modernizing the company’s visual identity and strengthening its online presence. Thanks to a strategic and creative approach, we not only updated the brand image, but also improved customer engagement and communications efficiency, positioning the garage as a modern, professional entity in tune with current consumer expectations.

Conclusion