#Content #Branding #Print
Auberge aux 4 vents
- Year: 2021
- Customer: Auberge aux 4 Vents
- Achievements: Complete rebranding - Logo creation - Graphic charter - Print media - Promotional video - Photography
Context
The Auberge aux 4 vents, a discreet and popular establishment in Fribourg, offers a soothing setting, ideal for relaxation and exchange.
In 2020, to meet the evolving expectations of its clientele and underline the importance of a distinctive visual identity, the Auberge hired Anorac Studio to refine its brand image.
Challenge
The project involved a complete rebranding of the Auberge, including the creation of a new logo, the development of a new graphic line, diversified print media, a promotional video, and the creation of photo content.
Solution
To meet this challenge, we designed a sober and distinguished logo, reflecting the singularity of the establishment.
A consistent graphic line was developed to harmonize all the inn’s visual media.
We produced business cards, seasonal menus, flyers and posters, each highlighting the elegance and atmosphere of the auberge.
A promotional video was produced to present the inn’s unique atmosphere in a subtle and engaging way.
In addition, photographs of dishes and atmospheres were taken to enhance the inn’s setting and cuisine.
Production of a promotional video exploring this unique establishment.
Our work with L’Auberge aux 4 vents enabled us to create a new brand image perfectly consistent with the services we offer.
The image bank created can be reused for social networks and the website, ensuring a more modern brand identity and more attractive social media content.
All print media now benefit from greater consistency, reinforcing the inn’s presence with its clientele.