#Design #Content #SocialMedia
City of Fribourg
- Year: 2023
- Customer: City of Fribourg
- Achievements: #Design #Content #SocialMedia
Context
The City of Fribourg asked for our help in launching a campaign to raise awareness of the crucial role of witnesses in the fight against street harassment.
The aim was to encourage the citizens of Fribourg to develop their civil courage by taking part in workshops organized by the association MILLE SEPT SANS.
Founded in 2015, this association is a pioneer in the fight against street harassment in Switzerland and aims to provide practical tools to act effectively as a witness.
Achievements
- Campaign conceptualization: Development of an overall strategy to reach and engage the target audience.
- Campaign creation and implementation: Set up the various campaign elements in line with the defined strategy.
- Poster design: Design of visually striking posters to draw attention to the workshops.
- Motion Design: Creation of animated content broadcast on TPF buses to capture the interest of passengers and encourage them to take part in workshops.
- Video testimonials: Production of videos testifying to the experiences and impacts of the workshops on participants, reinforcing the campaign message.
This campaign aims to highlight the importance of civic action in protecting the community from harassment, using a variety of engaging communication media to raise awareness and mobilize the population of Fribourg.