#Strategy #Website #SocialMedia #Content
Moncor Automobiles SA
- Year: 2023
- Customer: Moncor Automobiles SA
- Achievements: Social network management - Content creation - Social network advertising - Website redesign
Context
Moncor Automobiles SA, based in Villars-sur-Glâne, is a renowned dealer for the Peugeot, Citroën and DS Automobiles brands.
To strengthen its online presence and improve the customer experience, Moncor Automobiles contacted us for a social media management and content creation project, accompanied by a redesign of their website.
Challenge
The main challenge was to boost Moncor Automobiles’ presence on social networks while producing high-quality content to attract and engage customers.
At the same time, the redesign of the website had to simplify the customer journey and make information more accessible, facilitating interaction and appointment booking.
Solution
We implemented a social media management strategy, including the creation and distribution of relevant and engaging content.
This strategy included targeted advertising campaigns to increase the visibility of the Peugeot, Citroën and DS Automobiles brands.
At the same time, the website was redesigned to offer intuitive navigation and enhanced functionalities, such as contact and appointment forms.
Results
- Improved online awareness: Active management of social networks and advertising campaigns led to a 426% increase in subscriptions and interactions (likes, comments, shares) in 2023.
- Increase in inquiries : The forms integrated into the new website increased inquiries and appointments by 17% over the last quarter.
- Increased engagement rate: The new site design contributed to a 25% increase in the engagement rate, indicating better visitor interaction with content.
- Increased site visits: The site redesign facilitated the customer journey, resulting in a 20% increase in the number of visits to the site.
The social media strategy and website redesign for Moncor Automobiles SA modernized their online presence and optimized the user experience.
We strengthened the brand image and improved customer engagement, positioning Moncor Automobiles as a modern and reliable player in the automotive sector.