#Strategy #SocialMedia #Content
Avry Centre
- Year: 2023
- Customer: Migros Neuchâtel-Fribourg
- Achievements: Social network management - Content creation - Social network advertising campaigns
Context
In 2023, Avry Centre, managed by Migros Neuchâtel-Fribourg and located in Avry-sur-Matran, wanted to improve its image on social networks to attract more visitors.
To achieve this, they entrusted us with the management of their social networks and the creation of attractive content.
Challenge
The aim was to boost Avry Centre’s presence on social networks by publishing interesting content and stimulating interaction.
We also aimed to build a vibrant online community and effectively promote the center’s events and offerings.
Solution
We developed a content strategy for social networks, accompanied by targeted advertising campaigns to reach a wider audience.
We ensured that the content published encouraged customers to keep a close eye on the center’s activities and news.
Results
- Significant increase in subscribers: Social network subscribers have risen from 300 to over 2,500, an increase of over 733%.
- Successful partnerships with influencers: These initiatives helped spread the center's messages far and wide.
- Better information for customers: Customers are now better informed about what's new and what's happening at the center, improving communication and customer relations.
- High content engagement: With over 500,000 views on reels and more than 100,000 accounts reached.
Our social media management for Avry Centre has significantly increased their online visibility.
By staying focused on a tailored content strategy and collaborating with influencers, we’ve not only expanded their audience but also improved the way customers interact with the center.