savonnerie

#Website #Content #SocialMedia #Branding

L'Atelier du Verger

  • Year: 2021
  • Customer: L'Atelier du Verger Sàrl
  • Achievements: #Branding #GraphicDesign #E-commerce #SocialMedia #Photography #Print #Emailling

Context

Born of a desire for simplicity and a return to basics, Atelier du Verger is an artisanal soap factory that creates quality products, surgras, without palm oil, colorants or synthetic fragrances. For several years now, we’ve been helping Atelier du Verger develop its digital strategy and create all its print media.

Challenge

The main challenge was to create a strong, consistent visual identity for Atelier du Verger, reflecting its values of simplicity and artisanal quality.
It was essential to develop an effective digital strategy to increase the brand’s visibility and boost sales, while maintaining the company’s authenticity and ecological commitment.

Solution

To meet this challenge, we created a distinct visual identity, including a logo and graphic line in line with Atelier du Verger’s values. We developed an optimized e-commerce site, designed business cards, stickers, packaging and flyers. We also produced professional product photography, managed social networks, and set up email campaigns via Mailchimp. In addition, we created Facebook and Instagram stores, as well as Google Ads Shopping campaigns.

Results

Thanks to our collaboration, Atelier du Verger has seen a significant increase in its visibility and sales.
The e-commerce site, now offering over 80 products, recorded an average 24% increase in monthly sales.
The presence on social networks has been strongly reinforced, reaching over 4,000 accounts per month on Instagram.
The average bounce rate was reduced to 40%, while the e-commerce site’s conversion rate reached 5.5% in 2023.
Finally, advertising campaigns generated a 20% increase in site traffic, with 45k views in 2023, illustrating the effectiveness of the digital strategy implemented.

Our collaboration with Atelier du Verger has demonstrated the importance of a well thought-out digital strategy and a coherent visual identity.
The results show that our efforts have helped to strengthen Atelier du Verger’s online presence, increase sales and build customer loyalty.
This success illustrates our ability to tailor our solutions to our customers’ specific needs, while highlighting their core values.

Conclusion