lax-principal

#Strategy #SocialMedia #Content

Lax Piscines

  • Year: 2022
  • Customer: Lax Piscines Sàrl
  • Achievements: #Branding #GraphicDesign #DigitalMarketing #Photography #Print

Context

LAX Piscines will study your project, design and build the custom pool you desire. A pool builder in French-speaking Switzerland since 2019, LAX Piscines contacted Anorac Studio to create its visual identity, digital content and digital strategy.

Challenge

The main challenge was to create a strong, consistent visual identity for LAX Piscines, reflecting its expertise and commitment to providing tailor-made solutions. It was essential to develop an effective digital strategy to increase the brand’s online visibility and attract new customers, while highlighting the quality of the company’s services.

Solution

To meet this challenge, we undertook a complete rebranding of LAX Piscines, creating a new logo and graphic charter in harmony with the company’s values. We produced professional photographs of the pools and site videos to enhance the visual content. We also managed LAX Piscines’ Google Ads account to optimize advertising campaigns and increase traffic to the website. At the same time, we created print materials such as business cards and flyers, and launched an Instagram page to strengthen the presence on social networks.

Results

Thanks to our collaboration, LAX Piscines has benefited from a new brand image in perfect harmony with the services it offers.
We built up a bank of reusable images for social networks and the website, enhancing visual communication.
The website recorded over 8,000 clicks, and the conversion rate via Google searches reached 5.1%.
In addition, sales have increased by 30% since taking over the Google Ads account, illustrating the effectiveness of the digital strategy implemented.

Our work with LAX Piscines has demonstrated the importance of a well thought-out digital strategy and a consistent visual identity. The results show that our efforts have helped to strengthen LAX Piscines’ online presence, increase sales and build customer loyalty.

Conclusion