#Design #Website #Content #SocialMedia
Luigia
- Year: 2024
- Customer: Luigia Holdings SA
- Achievements: #Strategy #Content #Print #Ads #SocialMedia
Context
Luigia, a renowned Italian restaurant group with establishments in cities such as Geneva, Zurich, Nyon, Lausanne, and Fribourg, offers an authentic experience with open cuisine and a lively atmosphere.
In 2024, Luigia approached our agency to develop and implement diversified advertising campaigns, both online and offline, to boost its visibility and attract a younger clientele, especially students.
Challenge
The main challenge was to capture attention in a competitive market while remaining true to Luigia’s brand image, which embodies family, generosity and Italian savoir-faire.
The aim was to create campaigns that would appeal to both local residents and students.
Solution
We developed a multi-channel advertising strategy that included promotional videos on social networks to encourage visits to the restaurant.
Flyers were distributed in university areas to attract a younger clientele, and a major poster campaign was carried out in collaboration with printers and APG SGA.
Every element of the campaign was carefully designed to capture the essence of the Luigia experience, while at the same time attracting the attention of the target audience.
Our work with Luigia in 2024 enhanced its presence and image with a dynamic young audience through creative and targeted advertising strategies.
These efforts helped strengthen Luigia’s image and promote its restaurants in several Swiss cities.